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<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Useful is the new cool is the professional blog of Fred Kinch, Creative Director and Managing Partner at AgencyRx in New York.After teaching English in Prague, Czechoslovakia, and living the life of a starving playwright in Manhattan’s East Village, Fred entered the world of advertising in 1995. Since then, he has worked with some of the largest pharmaceutical and packaged-goods companies in the world including Genentech Roche, Pfizer, Merck, Novartis, AstraZeneca, Upjohn, Unilever, Colgate, Amgen, Biogen, and Celgene.As a founding partner of Lab9, Fred oversaw all agency creative work and helped grow the agency from 4 to 40 employees. Prior to this, Fred was a SVP, Group Creative Director at Cline, Davis, and Mann.Now after the merger with Lab9, Fred serves as Creative Director and Managing Partner at AgencyRx.To find out more about Fred, check him out at 
or visit fredkinch.com. Follow @fredkinch
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Imagine how you might be able to remake a convention booth, or doctor&amp;#8217;s...</description><link>http://fredkinch.tumblr.com/post/44631549565</link><guid>http://fredkinch.tumblr.com/post/44631549565</guid><pubDate>Tue, 05 Mar 2013 10:50:32 -0500</pubDate></item><item><title>On set in Paris.  (Taken with instagram)</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m4oti896Dx1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;On set in Paris.  (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/23864690937</link><guid>http://fredkinch.tumblr.com/post/23864690937</guid><pubDate>Sun, 27 May 2012 11:25:20 -0400</pubDate></item><item><title>Evening in Paris.  (Taken with instagram)</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m4jkn4frcE1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Evening in Paris.  (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/23683715102</link><guid>http://fredkinch.tumblr.com/post/23683715102</guid><pubDate>Thu, 24 May 2012 15:25:51 -0400</pubDate></item><item><title>On my way to work today  (Taken with instagram)</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m4h0j2uELu1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;On my way to work today  (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/23602501188</link><guid>http://fredkinch.tumblr.com/post/23602501188</guid><pubDate>Wed, 23 May 2012 06:16:13 -0400</pubDate></item><item><title>When Love Is Blind from MM&amp;M</title><description>I recently heard about a yearly kickoff meeting for a well-known specialty pharma brand. The goal of...</description><link>http://fredkinch.tumblr.com/post/22587299029</link><guid>http://fredkinch.tumblr.com/post/22587299029</guid><pubDate>Mon, 07 May 2012 10:18:00 -0400</pubDate></item><item><title>It’s amazing how Nike has become a tech company....</title><description>&lt;object id="flashObj" width="400" height="431" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"&gt;&lt;param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" /&gt;&lt;param name="bgcolor" value="#FFFFFF" /&gt;&lt;param name="flashVars" value="videoId=1545512534001&amp;playerID=1813626064&amp;playerKey=AQ~~,AAAAAF1BIQQ~,g5cZB_aGkYZXG-DCZXT7a-c4jcGaSdDQ&amp;domain=embed&amp;dynamicStreaming=true" /&gt;&lt;param name="base" value="http://admin.brightcove.com" /&gt;&lt;param name="seamlesstabbing" value="false" /&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="swLiveConnect" value="true" /&gt;&lt;param name="allowScriptAccess" value="always" /&gt;&lt;embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1" bgcolor="#FFFFFF" flashvars="videoId=1545512534001&amp;playerID=1813626064&amp;playerKey=AQ~~,AAAAAF1BIQQ~,g5cZB_aGkYZXG-DCZXT7a-c4jcGaSdDQ&amp;domain=embed&amp;dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="400" height="431" seamlesstabbing="false" type="application/x-shockwave-flash" allowfullscreen="true" swliveconnect="true" allowscriptaccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;It’s amazing how Nike has become a tech company.&lt;/strong&gt; What’s also amazing is the democratization of sports data.  Professional stats for the everyday athlete. Check out the video.  I think the big question is, will there be a backlash?.  Like in surfing where you have a return to “soul”, surfing just for the experience and vibe, will everyday athletes someday want the same?  &lt;strong&gt;Is feeling good about what we accomplish in a pick-up game good enough, or will we need the stats to enjoy it?&lt;/strong&gt;&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/20471220044</link><guid>http://fredkinch.tumblr.com/post/20471220044</guid><pubDate>Wed, 04 Apr 2012 12:28:53 -0400</pubDate></item><item><title>Can Coding Save the World?</title><description>Some people certainly think so.  I myself am a big fan of codecademy.com.  Will it land me a...</description><link>http://fredkinch.tumblr.com/post/20062817474</link><guid>http://fredkinch.tumblr.com/post/20062817474</guid><pubDate>Wed, 28 Mar 2012 10:40:00 -0400</pubDate></item><item><title>Ceiling in Yapple in Westfield.  (Taken with instagram)</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m0qi6y4DCI1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Ceiling in Yapple in Westfield.  (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/19131835092</link><guid>http://fredkinch.tumblr.com/post/19131835092</guid><pubDate>Sun, 11 Mar 2012 15:01:45 -0400</pubDate></item><item><title>American Express and Twitter are doing a really interesting...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/0B-Km9vAIwo?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;American Express and Twitter are doing a really interesting co-promote by linking the 2 together.  It’s interesting to see what the value of a tweet equals in different marketing situations.&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/18948531439</link><guid>http://fredkinch.tumblr.com/post/18948531439</guid><pubDate>Thu, 08 Mar 2012 09:52:29 -0500</pubDate></item><item><title>The intersection of health care and tech is getting really...</title><description>&lt;iframe frameborder="0" height="360px" src="http://www.kickstarter.com/projects/108684420/node-a-modular-handheld-powerhouse-of-sensors/widget/video.html" width="480px"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The intersection of health care and tech is getting really interesting.  What’s going to stick?&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/18213398926</link><guid>http://fredkinch.tumblr.com/post/18213398926</guid><pubDate>Fri, 24 Feb 2012 18:24:32 -0500</pubDate></item><item><title>Very interesting take for a Direct-to-Consumer spot.  For years,...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/5m_ocIvUI24?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Very interesting take for a Direct-to-Consumer spot.  For years, DTC has been designed to empower patients and make them more active in their healthcare decisions.  This new Nexium campaign is about putting the physician back in a position of authority.  Clearly, marketing feels that they are losing out to OTC brands and self-treaters. The execution is weak, but a very unique take on a traditionally formulaic category.&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/17850992032</link><guid>http://fredkinch.tumblr.com/post/17850992032</guid><pubDate>Sat, 18 Feb 2012 19:01:00 -0500</pubDate></item><item><title>A really tough geek samurai umbrella  (Taken with instagram)</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lziilgWiPZ1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;A really tough geek samurai umbrella  (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/17739238354</link><guid>http://fredkinch.tumblr.com/post/17739238354</guid><pubDate>Thu, 16 Feb 2012 19:56:03 -0500</pubDate></item><item><title>Sweet subway treads, NYC (Taken with instagram)</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lz551085wf1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Sweet subway treads, NYC (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/17327990703</link><guid>http://fredkinch.tumblr.com/post/17327990703</guid><pubDate>Thu, 09 Feb 2012 14:34:11 -0500</pubDate></item><item><title>Looking forward to speaking at the Palisades Institute</title><description>http://www.palisadesinstitute.org/events/how-social-media-can-help-your-business-grow/

FYI,...</description><link>http://fredkinch.tumblr.com/post/17321463755</link><guid>http://fredkinch.tumblr.com/post/17321463755</guid><pubDate>Thu, 09 Feb 2012 11:25:27 -0500</pubDate></item><item><title>Hands on.</title><description>&lt;iframe src="http://player.vimeo.com/video/35912908" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Hands on.&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/17320802829</link><guid>http://fredkinch.tumblr.com/post/17320802829</guid><pubDate>Thu, 09 Feb 2012 11:04:18 -0500</pubDate></item><item><title>Google Creative Lab</title><description>ECD Robert Wong on what it&amp;#8217;s like inside the Lab, and how it chooses its creative...</description><link>http://fredkinch.tumblr.com/post/17320096674</link><guid>http://fredkinch.tumblr.com/post/17320096674</guid><pubDate>Thu, 09 Feb 2012 10:40:42 -0500</pubDate></item><item><title>Morning snow (Taken with instagram)</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lz4l9rtkEN1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Morning snow (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/17315756928</link><guid>http://fredkinch.tumblr.com/post/17315756928</guid><pubDate>Thu, 09 Feb 2012 07:27:26 -0500</pubDate></item><item><title>Scooby Doo moon over Westfield  (Taken with instagram)</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lz1rbmFELm1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Scooby Doo moon over Westfield  (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/17233584024</link><guid>http://fredkinch.tumblr.com/post/17233584024</guid><pubDate>Tue, 07 Feb 2012 18:45:22 -0500</pubDate></item><item><title>Pumped-up kicks (Taken with instagram)</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lyubeft93c1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Pumped-up kicks (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/16996935533</link><guid>http://fredkinch.tumblr.com/post/16996935533</guid><pubDate>Fri, 03 Feb 2012 18:18:15 -0500</pubDate></item><item><title>A very large e-reader on the subway this morning (Taken with...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lypyo3Q5dm1qh495oo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;A very large e-reader on the subway this morning (Taken with &lt;a href="http://instagr.am" target="_blank"&gt;instagram&lt;/a&gt;)&lt;/p&gt;</description><link>http://fredkinch.tumblr.com/post/16864523384</link><guid>http://fredkinch.tumblr.com/post/16864523384</guid><pubDate>Wed, 01 Feb 2012 09:52:50 -0500</pubDate></item></channel></rss>
